Everything You Thought You Knew About Metadata…
…But Were Afraid to Ask
By
Thad McIlroy
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● Tables of contents
● Author and contributor biographies and interviews
● Digital images beyond the cover image
● Video trailers and author interview on video
● Podcasts
One way to think of it is that basic metadata brings customers into the store while enhanced metadata closes the sale.
You think you're advanced.
You're in charge of data services for a mid-size publisher, or maybe larger. Metadata is a core responsibility, and yours alone. Did you know:
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Thad McIlroy
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.
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