Everything You Thought You Knew About Metadata…
1. You need to get to work with ONIX 3
Metadata has a standard. It's called ONIX. Most publishers are not using any version of it. Those that use ONIX are usually using version 2.1, released in 2004. They're not yet using version 3.0, released in 2009.
Version 3.0 was established mainly because of the "need to improve the handling of digital products." Digital products are routinely 20 percent of publisher sales, but publishers are describing their products with an older metadata standard designed for print.
Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.