Everything You Thought You Knew About Metadata…
With the vast internationalization of the retailing of English books, publishers will soon see that their market is as much the millions of Chinese readers with English as a second language as it is the folks back home. At this stage it's a fine point, but soon publishers will look to language experts who know how to describe a book with a reduced and simplified vocabulary that plays as effectively for a native speaker as it does for the student in Serbia.
Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.