Everything You Thought You Knew About Metadata…
…But Were Afraid to Ask
By
Thad McIlroy
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I understand that the ROI isn't certain. Fixing all that muddled metadata is a big task. But you owe it to the book. You owe it to your authors. Most of them don't know enough to complain. If a book is worth keeping in print it's worth maintaining the metadata via your regular ONIX feeds, particularly the cover image. It's your sacred duty as a publisher.
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Thad McIlroy
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.
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