Everything You Thought You Knew About Metadata…
…But Were Afraid to Ask
By
Thad McIlroy
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But not to worry. Most people looking for the book will never see the site. Amazon's listing for the book will grab the top spot on Google and Bing, further solidifying Amazon's stranglehold on book retail.
That's all wrong. Because you don't control the content on Amazon. Amazon won't publish the full text of the rave review that sells a copy every time it's read. Amazon won't link to the author's articles and professional CV.
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Thad McIlroy
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.
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