Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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While there are many risks inherent in a move of this size—from the perception of being seen as slow-footed and not innovative to lowered morale in back-office departments that are often targeted during consolidation—McCarthy says the biggest risk is talent.
"Suddenly your best people … are involved in merger activities, figuring out new partnerships, shifting their focus," he says. "It might not just be a year. It takes a lot of meetings to integrate two companies of this scale."
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Brian Howard
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