Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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"My own view is that it's going to happen without too much of a hiccup," he says. "What happens next with other trade publishers is going to be interesting to see. In addition to rumors about HarperCollins and Simon & Schuster, says Cairns, "Hachette has always been suggested to have a lot of money to spend if they wanted to spend it."
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