Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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The Pragmatist
Michael Cairns
Chief Revenue Officer
SharedBook
According to industry vet Michael Cairns, there will, of course, be big operational challenges in maintaining the business momentum on both sides. "But most of the execs are going to know that," says Cairns. "I suspect many have gone through something like this before."
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Brian Howard
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