Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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Echoing Peter McCarthy's thoughts on the effort it will take talented people to work on organizational issues, Norris sees this as a potential stumbling block for two publishers he regards as quite innovative in their own right.
"I think this merger is high risk and low reward," says Norris. "The two companies have been very innovative by themselves in the digital space and combining them won't necessarily make them twice as innovative."
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