Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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Why are mergers and acquisitions on everyone's minds?
"I think because they believe scale is going to be the only way that they can really compete," figures Cairns. "They need to extract more revenue out of their assets, and by combining operations, they'll be able to push more content and more physical units through their operations."
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