Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Publishers will need to partner not just with each other, but with companies that can help them "reach down into the fabric where the power resides," says Brantley, referring to the Internet and wresting control of distribution—and customer interaction—from the walled gardens the Apples, Amazons and Googles have created. "How can publishing, broadly defined, take advantage of the mechanisms of network facilities? The underlying Internet. How can you create a more open, direct-to-consumer engagement without being dependent on the tech gardens that obviously work very well in many cases, but that create lock-in?"
1 Comment
View Comments
E
Brian Howard
Author's page
Related Content
Comments