Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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With regard to the notion that the new entity will enjoy leverage over Amazon, Cairns is doubtful. "We've seen how aggressive Amazon can be in negotiating with publishers, turning the tables on them, turning off their buy button, things of that sort. I think that at best there'll be some type of equilibrium. … They've all got to sell books. Random Penguin is going to end up with a great stable of authors and that's going to be valuable, and Amazon wants to be selling them."
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