Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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While size helps with the scale piece of the publishing equation, it's not generally conducive to rapid response. And the speed at which technology changes existing business and distribution models doesn't appear to be decelerating.
"For digital, you don't need size," says Brantley. "You need an ability to hire good software engineers and UX [user experience] designers, and to work rapidly with creative people to put new concepts out in the marketplace. Publishers need to be rethinking delivery and interaction, and I don't think those companies are putting themselves in a position to do that more efficiently."
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