Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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As with any move like this, there's an opportunity cost among other risks. "The publishing business will continue to transform while Penguin Random House figures out who gets what title and who gets to lead," says Norris. "Not only will they have to hold onto their talent with both hands during the transition, but the industry may be different by the time they are fully integrated, and then they'll be playing catch-up."
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