Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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The Futurist
Peter Brantley
A director at the Internet Archives
Convener of the Books In Browsers conference
There is a sense in some segments of the industry that for publishers to thrive in the emerging digital world, nimbleness and a facility with emerging technology will be paramount. And those are not qualities Peter Brantley, he of the Internet Archives and the Books In Browsers conference, sees emerging from moves like this.
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Brian Howard
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