Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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Cairns, who was on hand for the merger that formed PriceWaterhouseCoopers in 1998, figures this deal will go down relatively smoothly.
"Pearson and Random House have been talking about this for a while. They've been intellectualizing it for a lot longer than Simon & Schuster and HarperCollins [have] should they end up together," says Cairns, referring to reported preliminary merger talks between two more of publishing's titans.
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Brian Howard
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