Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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"The type of merger we just saw and that we will be seeing are overwhelmingly defensive," says Brantley. "I'm not going to suggest that any of these companies are going to turn into nimble, fleet-footed examples of publishing innovation. But it's hard to fault companies for thinking this is a rational path for them."
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