Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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In the future, figures Brantley, the mergers that matter won't be between, say, two publishers. "We'll see a whole range of different kinds of companies merging. Very transitional companies like Book Shout or Own Shelf are seeking to provide in a very contemporary way a vendor-neutral bookshelf, a place to aggregate the content and move it out of the proprietary platforms that companies provide."
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