The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“Shared in-store markdowns are a way publishers are working with retailers to increase sales and reduce returns on overstocked items,” he says. “The problem with markdowns is that too often the book is perceived to have failed to meet expectations, and as a result is considered a failure. [It is then] harder to establish a long life, and almost impossible in the same format.”
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James Sturdivant
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