The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“If more used books are available, the bookstores sell fewer new editions, and then they return them,” Spilka explains.
Returns are no longer a core concern for Wiley, though Spilka says this was a “welcome consequence” of increased digital adoption. “Wiley-Blackwell’s migration to online for STMS products is driven more by our anticipation that customers are increasingly turning exclusively to the Web as their primary resource for information,” she says.
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James Sturdivant
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