The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Discounting, in this viewpoint, would not solve the problem of the imbalance between what it costs to produce a book and what publishers are ultimately able to earn from it. And releasing many books a year on a limited promotional timeline compounds the problem.
“Certain pressures have forced the larger publishers to do their version of Charlie Chaplin’s accelerating assembly line in the movie ‘Modern Times,’” Kampmann says. “Publishing more titles increases the possibility of more best-sellers. So more titles are pushed into the marketplace and within a few weeks the next bunch must be attended to. The marketing people have only so much manpower to deal with the glut, so they move on to the next big thing and then the next big thing.”
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments