The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“The problem is that everything has to be very standardized, so it’s not as though you can deal with one store with your left hand and the other with your right hand,” she adds.
Rich Freese, president of Bookmasters Distribution Services in Ashland, Ohio, says publishers are beginning to try the markdown route—but echoes Shanley’s misgivings about its long-term viability as an alternative to returns.
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James Sturdivant
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