The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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A Digital Strategy With ‘Welcome Consequences’
If the strategy pursued by Hoboken, N.J.-based Wiley-Blackwell is any guide, the returns issue may be easier to manage in the scientific, technical, medical and scholarly (STMS) publishing world than in the trade sector (which is not to say trade companies could not learn a thing or two from STMS publishers’ recent experiences).
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James Sturdivant
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