The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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Steve Mettee of Fresno, Calif.-based Quill Driver Books looks forward to a “hybrid” model, where risk (and expense) is shared between bookstores and publishers.
“We have to come to a hybrid: … If you are a store and you order two or three books, they [should not be] returnable; if you … order a lot, then 50 percent of those ought to be either returnable or … you ought to be able to give some kind of credit. Because we, as publishers, do not have any retail outlet, and when I get books back, I don’t have any way to sell them except for back through the distribution channel.”
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James Sturdivant
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