The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“Most other retailers do not do things the way publishers and book retailers do in that they may not do 100-percent returnables, but they might have some kind of credit system going on,” she says. “It is a better system than the system we have with book retailers.
“The best thing is to have a more fluid relationship with book retailers in how returns are accounted for,” Shanley says, such as being open to tailoring policies based on the type of book or offering varying terms that work for the publisher and retailers. “Increasingly, with a much greater reliance on just-in-time printing and short-run printing, publishers will be able to cut the numbers significantly.”
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James Sturdivant
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