The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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One area of debate has to do with the notion of discounting, which seems, on the surface, a good way to monetize excess stock without incurring added expenses for the publisher.
“There is a certain amount of discounting in place, and maybe that will become a bigger option,” Shanley says. “There are a lot of ways business has been done traditionally; … you can look at the fashion industry and the increasing amount of discounting they do as an obvious example. This may not be a viable option long-term, [however], because now nobody pays retail for anything.
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James Sturdivant
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