The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“The higher book cost [of POD] is actually coming down,” notes Shanley. “Particularly if you look at university presses, where they are likely to sell small runs, it’s really becoming a way of life for them.”
As with everything else, the extent to which POD will alleviate the returns problem is an open question, mainly because its effect on front-list titles, where offset runs still dominate, is unclear.
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James Sturdivant
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