The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“If you [were] paying shipping, you would be that much more eager to come up with an alternative,” she says of retailers. She notes that retailers do have some incentive to change due to the significant cost of unpacking, packing and managing shipments. For this reason, booksellers are, at least to some degree, on board with the reform efforts.
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James Sturdivant
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