The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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Freese says some publishers are beginning to provide additional discount terms to retailers who place larger orders and for greater control over returns, but he adds, he’s “not sure how effective this is [yet]. Few true incentives are under way.”
The reason for this lackluster response to the problem may be systemic, and the prescription may be tough to swallow, especially for larger publishers, believes Eric Kampmann, president of Midpoint Trade Books Inc. and Beaufort Books. A high returns rate is, he believes, the consequence of spending too much on the development end (including on author advances and royalties), necessitating pressure to produce “extravagant” sales numbers upon a book’s release.
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James Sturdivant
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