The Point of No Returns
The industry explores alternative models for reducing returns. Where will it lead?
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“The success of WileyPlus has made a difference by selling students something they need and use each semester,” Spilka says. “CourseSmart is helping to reduce … copies going into the used book market, which ultimately affects returns.”
This is important in the textbook trade, as the unpredictability of the used book market skews what would otherwise be a fairly straightforward ordering process based on class enrollment.
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James Sturdivant
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