¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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“Some might be surprised by mystery, but this is a genre that is huge and popular in just about every market,” he says.
Another segment where sales are almost guaranteed is education. Wesley was instrumental in developing Me+Mi Publishing—a publisher of bilingual books for children.
“I know a majority of Spanish-language books are sold into the education market because it’s a captive market. A lot of teachers need books to help kids transition to English, and educators found the best way to do that is to start with the language of familiarity and connect known terms to English translations.”
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Sharon R. Cole
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