¿Cómo Se Dice ‘Opportunity’?

“We’ve also added trade shows, more products and services, and continue to receive more
requests. For instance Me+Mi Publishing (www.MeMiMa.com) services the pre-K and K market, yet we would get requests all the time for adults and middle school-aged Spanish-language books, which we didn’t have the ability to produce all at once.”

Wesley also sites astounding growth rates in Georgia, Arkansas and North Carolina, where buyers are hungry for Spanish books. Also interesting, says Norris, is that a number of publishers from Spain and Mexico recently opened warehouses in the United States to develop a strong presence here and better handle purchasing and returns.

“It became a problem that books purchased from overseas Spanish publishers could not be returned,” he says, explaining that as sales have increased, so have the number of returns.

Castillo draws attention to the expanding Hispanic outlets available in the United States today. She says Simon and Schuster’s Atria Books is taking advantage of all things Spanish in order to better reach potential buyers.

“We have our own publicity department with bilingual employees who are reaching out via English and Spanish media,” she says. “We have people spreading the word through Spanish TV stations, radio, newspapers and everything Spanish.” BB