¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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“Self-help books are a popular trend,” says Castillo. “So are memoirs and novels from well-known European or Latin American authors. For instance, ‘Like Water for Chocolate,’ also by Esquivel, was a New York Times Best-Seller.”
Castillo reports that Atria is publishing 33 books this year for the Latino and Spanish markets.
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Sharon R. Cole
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