¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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Norris reports, however, that retailers are expanding their Spanish-language sections.
“It is a huge problem for those who speak Spanish to walk into chain stores and find the help they need, but those stores have made a point to employ bilingual individuals where the Hispanic community is large,” says Norris. “For instance, 690 Barnes and Noble stores and 485 Borders stores are projecting to have new or expanded Spanish-language sections to serve this market.”
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Sharon R. Cole
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