¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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Michael Norris, editor of the weekly industry newsletter, Book Publishing Report, and trade analyst for the industry market intelligence company, Simba, reported on the Hispanic market in a book titled “Emerging Trends in Publishing: The Hispanic Market.” He agrees that self-help is an extremely popular genre for this population, as are mystery and religion.
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Sharon R. Cole
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