¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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An Expanding Market
Despite problems in distribution, growth and long-term security are promising in the Hispanic market. Wesley says every year since 2002 demand increases for his business.
“We’ve also added trade shows, more products and services, and continue to receive more
requests. For instance Me+Mi Publishing (www.MeMiMa.com) services the pre-K and K market, yet we would get requests all the time for adults and middle school-aged Spanish-language books, which we didn’t have the ability to produce all at once.”
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Sharon R. Cole
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