¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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Hispanic, on the other hand, is an American word created as sort of an umbrella term that lumps 21 nationalities of Spanish-speaking countries together. To make things a little more complex, some Hispanics are so acculturated to American way of life they are considered buyers of the general market—the market serving mainstream Americans.
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Sharon R. Cole
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