¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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Distribution Disconnect
Though the Hispanic market may be full of possibility, there also is a bit of a breakdown in communication. More specifically, distribution channels and some retail stores have not yet caught up with the fact that, according to Castillo, there are 50 million Hispanics in the United States representing a 12.4-percent demographic. The African American demographic comes in slightly under at 10.2 percent.
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Sharon R. Cole
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