¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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So where should one turn to gain leverage in the market? Simon and Schuster put its money primarily on the Latino market. In fact, its Atria Books imprint is releasing a brand-new Latino line of books in order to bring greater Latino voice to market and, ultimately, into the mainstream. Its headlining title is “Malinche” by Laura Esquivel.
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Sharon R. Cole
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