¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
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“It became a problem that books purchased from overseas Spanish publishers could not be returned,” he says, explaining that as sales have increased, so have the number of returns.
Castillo draws attention to the expanding Hispanic outlets available in the United States today. She says Simon and Schuster’s Atria Books is taking advantage of all things Spanish in order to better reach potential buyers.
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Sharon R. Cole
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