¿Cómo Se Dice ‘Opportunity’?
The mutlibillion-dollar buying power of the Hispanic market represents big opportunity for some publishers.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
While Castillo says the distribution channels haven’t been a problem for Atria Books’ Latino publications, Wesley says it is the No. 1 challenge for many publishers attempting to reach Hispanics requiring Spanish-language books.
“Distributors carry less than 10,000 Hispanic books compared to 100,000 general market books,” says Wesley. “When trying to sell through distributors, one must deal with them not having [Spanish-speaking] reviewers to review the product. Then we have problems at the book store level, where there are few if any Spanish-reading employees to read and handle Spanish-language books.”
1 Comment
View Comments
Sharon R. Cole
Author's page
Related Content
Comments