DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Social media is great, but not proven as a direct sales tool. Social media such as Twitter and Facebook "requires a great amount of resources, but it's really questionable how to measure the effectiveness of it," he says. "Shambhala has over 25,000 likes but we're not sure how that translates to sales. Are they potential customers or just looking to win a contest [on Facebook]?
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James Sturdivant
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