DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Target with contextual advertising. "We've found great value … placing book advertising adjacent to related content," Welch notes. "Topical e-newsletters also provide highly valuable sales channels for books; as do dedicated e-mails, especially when they are targeted to people who have subscribed to specifically related e-newsletters." An example would be books sold as a Mother Earth News "Recommended Product For Wiser Living," featured in e-mails sent to subscribers of the magazine and related newsletters.
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James Sturdivant
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