DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Offer a unique product. "If you're selling direct online, you're always competing with yourself via Amazon. Anyone who can open a browser knows that cheap books are at Amazon, so we try not to cannibalize ourselves there, and, rather, offer unique things—signed books, books with a bonus poster, a T-shirt, or anything we can think of," Krefman says.
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James Sturdivant
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