DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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That collaborative spirit also extends to book promotion. "We're able to leverage our brand websites and social media outlets—whether through newsletters, homepage features, or via Facebook, Twitter, Instagram, etc.—to alert readers to the release of a new book we know will appeal to their interests," Perrine says. "Our reach is truly incredible—we have 37.8 million loyal customers in the U.S. and Canada who follow our brands and eagerly await our latest book offerings—and it provides us with a truly unique platform for selling books and spreading the word." BB
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James Sturdivant
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