DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Get creative with your website. McSweeney's has found engaging ways to get website visitors interested in buying books. "We have a lot of fun putting together various 'bundles' of books with common themes, and trying to come up with the right gift combo," Krefman says. "The bundles tend to sell very well." McSweeney's gets creative with website design and copy to make the bundles especially intriguing, he adds.
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James Sturdivant
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