DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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When strategizing for direct-selling, emphasize collaboration between magazine editors, web editors and book editors, Perrine says. "Book editors who routinely work on Men's Health, Women's Health or Prevention books, for example, often sit in on the editorial meetings of those magazines, and the magazines' editors and publicity directors attend our book pipeline meetings. You get the most brand power behind your books when you know that you're speaking to the same customer with the same voice, regardless of what medium you're in."
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James Sturdivant
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