DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Heidi Vincent
Vice President of Marketing
National Geographic
National Geographic knows a thing or two about direct sales, having gotten into the book business through direct sales of books to its members. The organization has diversified its sales channels since the 1990s but still sees a significant amount of book revenue from direct sales. Having a strong distribution backbone is key, Vincent says. "But there are so many new and exciting ways to reach the consumer now."
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James Sturdivant
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