DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Understand sales diversification holistically. "The diversification of our sales channels is just part of the overall diversification of our media," Welch says, as cross-channel book sales are mirrored in cross-channel (print, website, email, events, mobile, video and radio) marketing and subscription efforts.
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James Sturdivant
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