DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Offering direct sales is about providing choice. Retailers are not "the enemy," Vincent notes, and in cultivating direct-to-consumer selling, publishers should see the effort as a means to provide choices, not to drive consumers in a particular direction. "We just believe that it is important to contact each individual customer (or potential customer) via their preferred method," Vincent says. "For some customers, that's traditional brick-and-mortar, for others, that's through social media, and for others that's through direct mail and email."
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 AllNext »
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments